Wednesday, May 6, 2020
Classical Approach to Management Free Essays
CHAPTER 1 INTRODUCTION I. BACKGROUND OF THE STUDY Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. We will write a custom essay sample on Classical Approach to Management or any similar topic only for you Order Now Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources and natural resources. In for-profit work, management has as its primary function the satisfaction of a range of stakeholders. This typically involves making a profit (for the shareholders), creating valued products at a reasonable cost (for customers) and providing rewarding employment opportunities (for employees). In nonprofit management, add the importance of keeping the faith of donors. In most models of management/governance, shareholders vote for the board of directors, and the board then hires senior management. Some organizations have experimented with other methods (such as employee-voting models) of selecting or reviewing managers; but this occurs only very rarely. In the public sector of countries constituted as representative democracies, voters elect politicians to public office. Such politicians hire many managers and administrators, and in some countries like the United States political appointees lose their jobs on the election of a new president/governor/mayor. Since organizations can be viewed as systems, management can also be defined as human action, including design, to facilitate the production of useful outcomes from a system. This view opens the opportunity to ââ¬Ëmanageââ¬â¢ oneself, a pre-requisite to attempting to manage others. II. STATEMENT OF THE PROBLEM Management is often included as a factor of production along with machines, materials and money. According to the management guru Peter Drucker (1909ââ¬â2005), the basic task of a management is twofold: marketing and innovation. The problem of this research is how to use the classical approach to management in this researcherââ¬â¢s job as a manager and determine how it affects the interlocking functions of formulating corporate policy and organizing, planning, controlling, and directing the firmââ¬â¢s resources to achieve the policyââ¬â¢s objectives. III. OBJECTIVE OF THE STUDY The researcher aims to use the classical approach to management as a manager, and employ Henri Fayolââ¬â¢s general theory of management which consists of six primary functions of management and 14 principles of management, and Frederick Taylorââ¬â¢s scientific management which focuses on improving economic efficiency, especially labor productivity. IV. SYNOPSIS As the manager, this researcher will lay down the framework of organization first by creating the top-level managers. They will be responsible for controlling and overseeing the entire organization. They will develop goals, strategic plans, company policies, and make decisions on the direction of the business. In addition, the top-level managers will be involved in the mobilization of outside resources and will be accountable to the shareholders and general public. In order to establish a strong, well-founded, and steady workflow, the researcher will integrate Fayolââ¬â¢s Principles of Management in outlining the business policy that will include: a) the mission of the business which is the most obvious purpose: b) the vision of the business which reflects its aspirations and specifies its intended direction or future destination: c) the objective of the business which refers to the ends or activity at which a certain task is aimed; d) the business policy that will stipulate rules, regulations and objectives, and may be used in the managersââ¬â¢ ecision-making(it must be flexible and easily interpreted and understood by all employees; and e) the business strategy which will coordinate plans of actions that it is going to take, as well as the resources that it will use, to realize its vision and long-term objectives, and will also serve as a guideline to managers, stipulating how they ought to allocate and utilize the factors of production to the businessââ¬â¢s advantage. During the operational stage, the researcher will employ Taylorââ¬â¢s principles in maintaining economic efficiency emphasizing the prevention of interpersonal friction between workers and managers, and social tensions between the blue-collar and white-collar classes. To do this, the workforce will be given one seat to the Board of Directors so that they will be properly represented in ventilating their concerns. One good example of Taylorââ¬â¢s and Fayolââ¬â¢s approaches is the case of Bergen Community College (BCC) Bergenà Community Collegeà is a diverse organization that consists of many different departments. The manager who supervises this college is responsible for over 500 employees and a customer (student) base of over 12,000. It is important for a manger to look at the needs of the students and then try to implement the best management system that satisfies all the members of the organization. One factor to look at is the environment of BCC. The main factors that concern the general environment of BCC are the economic conditions, social conditions and the technological factors. At the present time, theà economic factorsà are favorable to BCC. The economy is doing well and most people are earning a higher income. This allows people to go to school and it also allows parents to send their children to school. Since the economy is doing well, there is more competition in the workplace, so one needs a higher education to move into a better position. Also, people could work less and make the same amount of money, thus freeing up time to attend classes at a school. All of theseà economic factors lead to an increase in enrollment. However, these are not the only theories that are found in management. Many ther theories exist, and they all focus on a different aspect of management. Theà Quantitative Approachà uses quantitative techniques, such as statistics and computer simulations, to improve decision-making. The Organizational Approachà is concerned with the behaviors of people at work. This theory has led to such things as human resources management, teamwork, motivation and leadership qualities. However, there are also some disadvantages that may occur. One disadvantage is that with less supervision, the employees may not work hard, thus decreasing performance. Also, there may be some bitterness between co-workers, decreasing the overall performance of the group will decrease. Instead of doing what is best for the organization, the workers may do things only for their benefit or makes them look good and not care about their peers or the organization. All of these forces in BCCââ¬â¢s general environment are affecting BCC in a positive way. They are causing the enrollment of BCC to increase. As a result, there are many factors in its specific forces that are becoming more complex. These factors are the suppliers, customers, competition, government agencies, and special interest. The suppliers are complex because there is a large number of customers at BCC. Thus, BCC has to ensure that they have proper furniture, classrooms, computers, and other everyday necessities. At the same time, the computer system of the various departments has to be properly maintained to make sure that the studentââ¬â¢s records are properly kept. Also, proper maintenance of the buildings has to be maintained. This rapidly changing environment makes the job of any manager extremely difficult. However, she needs to take advantage of the good economy to increase the enrollment at the school as well as try and receive extra funding from the government and special interest groups to expand the school and the programs offered. At the same time, the manger needs to be aware of the competition for the students from the four-year universities and the increasing number of vocational schools. Also, the manager needs to make sure that the staff is doing its most to satisfy the needs of the customers V. DEFINITION OF TERMS 1. Scientific management ââ¬â also called Taylorism, was a theory of management that analyzed and synthesized workflows. 2. Administrative management ââ¬â management approach that concentrates on the total organization. The emphasis is on the development of managerial principles rather than work methods. 3. Top-Level Managers ââ¬â Typically consist of board of directors, president, vice-president, CEO, etc. They are responsible for controlling and overseeing the entire organization. They develop goals, strategic plans, company policies, and make decisions on the direction of the business. In addition, top-level managers play a significant role in the mobilization of outside resources and are accountable to the shareholders and general public. 4. Workforce ââ¬â VI. LIMITATION OF THE STUDY This research primarily aims to use the classical approach to management in this researcherââ¬â¢s job as manager in a private business enterprise and does not include political, educational, and financial institutions. It focuses on employing Frederick Taylorââ¬â¢s and Henry Fayolââ¬â¢s management approaches to find out its effects in todayââ¬â¢s marketing and innovations. CHAPTER 2 METHODOLOGY I. RESEARCH DESIGN This research is designed in several components: Document analysis, surveys of similar business enterprises, and interviews of managements and workforce, and assessment of findings. II. SAMPLING PROCEDURES The researcher will employ the stratified sampling technique so that the identified business enterprises that will be included in the sample will be represented in the same proportion that they exist in the population to enable the researcher draw appropriate inferences. The researcher also believe that this technique could lead to a more efficient statistical estimates. CHAPTER 3 I. THEORETICAL FRAMEWORK According to Fayolââ¬â¢s theory, there were six primary functions of management namely; forecasting, planning, organizing, commanding, coordinating, and monitoring; and 14 principles of management namely; Division of work, Authority, Discipline. , Unity of command, Unity of direction. Subordination of individual interests to the general interest, Remuneration, Centralisation, Scalar chain, Order, Equity. , Stability of tenure of personnel, Initiative, and Esprit de corps. Frederick Taylorà is often called the ââ¬Å"father of scientific management. Taylor believed that organizations should study tasks and develop precise procedures. As an example, in 1898, Taylor calculated how much iron from rail cars Bethlehem Steel plant workers could be unloading if they were using the correct movements, tools, and steps. The result was an amazing 47. 5 tons per day instead of the mere 12. 5 tons each worker had been averaging. In addition, by redesigning t he shovels the workers used, Taylor was able to increase the length of work time and therefore decrease the number of people shoveling from 500 to 140. Lastly, he developed an incentive system that paid workers more money for meeting the new standard. Productivity at Bethlehem Steel shot up overnight. As a result, many theorists followed Taylorââ¬â¢s philosophy when developing their own principles of management. Utilizing Frederick Taylorââ¬â¢s and Henri Fayolââ¬â¢s principles of management, with little modification so as to adapt to the modern world of marketing and innovations, this researcher believes that interpersonal and social clashes will be minimized if not avoided, and a cost-effective, well-organized, competent, and efficient business enterprise would be established. II. CONCEPTUAL FRAMEWORK The conceptual framework of this researcher focuses on using the classical approach to management in his job as a manager that aims to establish whether it is still effective in todayââ¬â¢s modern world of marketing and innovations. The substance of this study will primarily be dependent on the researcherââ¬â¢s data that will come from document analysis, surveys, interviews, and assessment of findings. III. ANALYTICAL FRAMEWORK The purpose of this research is to use the classical approach to management in this researcherââ¬â¢s job as manager to find out if the principle is still effective in todayââ¬â¢s modern marketing and innovations. The type of research design used here is qualitative and institutional in nature. This entails the data analysis which will be extracted from the following: 1) document analysis; 2) surveys; 3) interviews; and 4) assessment of findings. This researcher then collates the data gathered from these areas to ascertain whether the classical approach could still play a vital role in the management of modern systems of business enterprises. How to cite Classical Approach to Management, Papers
Tuesday, May 5, 2020
Hierarchical Leadership Structural Supports â⬠MyAssignmenthelp
Question: Discuss about the Hierarchical Leadership Structural Supports. Answer: Introeduction: I have found that there have been many concerns about the effectiveness of conducting virtual meetings. Thus, I want to have a quick discussion on the some of the critical areas that needs consideration while managing and leading virtual teams. Here, I must mention that virtual teams have become the norm of most of the organizations operating globally. To be precise, I believe close to around 66 percent of the multinational companies relies on virtual team management for meeting the challenges of the geographical expansion, ensure cost savings and meet the increasing demand for the flexibility in workplace (Aiken, Gu and Wang 2013). However, the critical areas that need attention while leading and managing a virtual team include: Building Of a 24X7 Work Cycle: I believe that the different time zones are a complication but if we think differently, it is also an opportunity for increasing the efficiency of working around the clock (Hoch and Kozlowski 2014). Moreover, greater attention while delegating work will help in overcoming the conflicting deadlines and language barriers. Facing the Unexpected: At some point, there might be a technology failure due to either poor internet connection or the malfunctioning of software. In such cases, you will have to be prepared with either a Plan B or Plan C that can be in the form of dial-in numbers (Fan et al. 2014) Maintenance of Clarity: I believe that the presence of a virtual team often blurs the boundaries of the responsibilities. One can handle this situation by ensuring specific actions to each member after every meeting. Holding Accountability: It is also necessary to create a climate for peer-to-peer accountability that will help in building a sense of trust amongst the teammates (Keil, Lee and Deng 2013). Otherwise, this might leave room for concerns and ambiguity that might not be voiced. Thus, there should be smart handling following a bottom up approach involving everyone. Nurturing Emergent Leadership: Emergent leaders are critical for ensuring innovation. However, when dealing with a virtual team the leaders and the team members should have a shared understanding and sense of acceptance (White 2014). Although, emergent leadership helps in generating positivity but it is important to remember that it leads the internal coercion and burning out caused by the imbalance of the workload. Spotting Differences in Culture: To understand the background of every teammate a critical step needed for the establishment of successful collaboration amongst virtual team members (Verburg, Bosch-Sijtsema and Vartiainen 2013). I believe that expectations significantly vary when it comes to the balancing of informal and formal communication. This is also true in dealing with issues like individualism, perception of time and power distance relationships. For ensuring effectiveness, it is necessary for to use the available tools for making cross-cultural comparisons. I believe that with the consideration of the above critical areas there will be greater effectiveness in leading and managing the virtual teams. Therefore, it not only supports the success of the multiple employees but at same time helps in developing newer capability in terms of the organization. References: Aiken, M., Gu, L. and Wang, J., 2013. Task knowledge and task-technology fit in a virtual team.International Journal of Management,30(1), p.3. Fan, K. T., Chen, Y. H., Wang, C. W. and Chen, M. 2014. E-leadership effectiveness in virtual teams: Motivating language perspective.Industrial Management Data Systems,114(3), 421-437. Hoch, J.E. and Kozlowski, S.W., 2014. Leading virtual teams: Hierarchical leadership, structural supports, and shared team leadership.Journal of applied psychology,99(3), p.390. . Understanding the most critical skills for managing IT projects: A Delphi study of Keil, M., Lee, H.K. and Deng, T., 2013IT project managers.Information Management,50(7), pp.398-414. Verburg, R.M., Bosch-Sijtsema, P. and Vartiainen, M., 2013. Getting it done: Critical success factors for project managers in virtual work settings.International journal of project management,31(1), pp.68-79. White, M., 2014. The management of virtual teams and virtual meetings.Business Information Review,31(2), pp.111-117.
Tuesday, March 31, 2020
While this English class was more of a reminder of Essays
While this English class was more of a reminder of what I learned in High School, it was a welcome refresher course. This reflection paper is supposed to be a reminder of my own thoughts for later use. In this reflection, I will talk about my feelings for the class. I will mention my thoughts for the paper, what I learned, and how it will help me with future endeavours. Overall, it will be a brief summary for and of my own thoughts. I thought that in this English class I would have more creative freedom with assignments. Having a topic chose for me to write was not that inspirational. The class overall reminded me of the key points of writing I learned in High School that I had forgotten. It also gave a refresher on how to cite and place references. These are all things I learned at a High School level, but it was nice to get a refresher on them all since I don't usually cite or use references when I type something. While not a beginner, I am no where near an expert. I type things all the time, but not at a professional level. I already learned how to write papers and use peer reviews, but was able to get used to them again in a school setting. I sort of felt like my peer reviews could have been better. The questions I needed to answer didn't sound like they would be as helpful to the peer I was reviewing as much as they could have been. Other than being reminded of how to cite sources and learning how to peer review with overwhelming kindness, I am not exactly sure I learned a great deal. However, I stay confident in my personal writings with topics I know more about. My essay took several forms. I usually start just writing down whatever comes to mind and polish it up after working on the paper for a while. That is when the organization of the paper comes into play. The final version took into account everything my teacher and peers said. They are trying to be helpful so clearly it is better to take what they say into account while keeping the paper as much my own as possible. I just need to remember to organize better so my paper is not as scatter brained as the first draft. I think I did well enough in this class. I am not very proud about anything since there was just one generic paper to write. Something I would do differently in the class would be to try and give one hundred percent to the paper from the start. I find it hard to write an amazing paper for a topic I do not take to heart. Though I think I did an alright job at it. I know that in the real world we are forced to do things we do not want to do, but I still wish we would have more topic freedoms. I did not use anything from my first three classes in this class. Actually I think having English first would have been better than having it fourth. I am not exactly sure how citing things will help me in the workplace, but it's good to know just in case I do need it. English all around is something I'll use in the workplace and in the rest of my classes. Should I need to write a paper for another class or type something for work, what I learned in English class will help me. In this class I was able to be reminded of all the finer points of English writing that I long forgot since High School. It was nice to get that refresher of grammar too. With all my thoughts placed together in this one paper, I will be able to reflect on it later on. I know that it will help me to remember this class should I need to recall something. Reflection is the better part of the day.
Saturday, March 7, 2020
About the stone Periodot, the birthstone of the month of august
About the stone Periodot, the birthstone of the month of august PeridotHave you ever heard of the birthstone peridot? Well, if you haven't I'll teach you a little bit about it. The reason why I'm researching peridot is because my birthday is on August 18, so that makes peridot my birthstone.Peridot comes in the color olive-green, and sometimes comes in a yellowish green. It is very pretty and it looks beautiful on a necklace or as a ring. When rubbed on a piece of glass peridots streak is white, and the luster is glassy. Every time I see my birthstone it is shiny and it looks very elegant. Peridot was tested on the Moh's hardness scale and its range is from 6.5 to 7.0, so it is pretty hard but not as hard as a diamond. The chemicals used in a peridot are (Mg, Fe2)2 S04. Now, where is peridot found? It's found in Arizona, Hawaii, China, and in Yellowstone Park, Wyoming.Peridot from the San Carlos Apache reservation in ...Peridot is found pretty close to Kentucky, but it's still a while away. Unlike the diamond, peridot is only semi-precious, and i t can still be valued pretty high. Peridot was named from its color. Its color olive green is referred to peridot. Now you have hopefully learned a lot about peridot.The history, folklore, and superstitions about peridot are, that it is given as a gift to celebrate a 16th wedding anniversary. Peridot was believed to have the power to break evil spells, so people would wear peridot on a necklace. Peridot was thought to bring the wearer to success, peace, and good luck. Cleopatra loved peridot and wore it all the time. Some other powers of peridot are protection, health, and sleep. It is also used to attract love and calm anger while also soothing nerves, and dispelling negative emotion. There...
Thursday, February 20, 2020
Supervision Topic of Issue Research Paper Example | Topics and Well Written Essays - 2500 words
Supervision Topic of Issue - Research Paper Example Thus, this discussion seeks to evaluate the relevance of supervision in social work, with a view to underlining the different types of supervisions necessary for the accomplishment of effective social work services delivery. Supervision in social work has become an important aspect of determining the success of maintaining the best practices in both the health and human services professions. Successful client outcomes, is the major target of social work supervision (Noble & Irwin, 2009). Through good supervision, high levels of job satisfaction are achieved, while commitment to the organization and a high rate of social workers is realized. The first area through which social work employees are able to perceive the nature of support that they are offered by their organization is in supervision. This is because; social work consists of emotionally charged nature of tasks, which then requires that the social workers are granted sufficient support in order to be able to cope with the nature of their work. Thus, effective social work supervision has been identified as one of the ways of enhancing social workers retention within health and human services organizations (Reamer, 2003). The relevance of supervision in social work draws from the fact that the knowledge of social work has greatly increased, while the population served by the social workers has increasingly become complex. Equally relevant in the social work profession is the need to protect the clients from any form of harm that might arise out of unethical social practices that degrades the clientââ¬â¢s dignity or breaches their confidentiality (Pack, 2009). In this respect, it is essential that all social workers are suitably equipped with the right skills and training to deliver social services effectively, while also ensuing that any form of assistance that the social workers might need to execute social work responsibilities
Tuesday, February 4, 2020
Slang Essay Example | Topics and Well Written Essays - 500 words
Slang - Essay Example Although there are no religious, cultural and economic inhibitions that may restrict its usage, the religiously conservative consider sex as being too serious to be described thus loosely. This phrase is mostly used by the youthful and in less formal settings and audience such as entertainment. Because of its heavy sexual connotations and denotation, the word is mostly used by the mature youth who are already sexually active. There are no class restrictions that may inhibit the use of this phrase but religious conservatives maintain reservations towards the word. This phrase has strong sexual denotations and connotations, thereby restricting it to the mature youth. Again, this group may use it exclusively as language register (keeping it away from those outside their social circles). This phrase cuts across all economic divides, but its usage is less popular among the ultra-religious. This verb phrase is mostly used by the mature youth. Its old profile has steered it clear of teenage use. The phrase cuts across all economic divides but fails to penetrate the ultra-religious due to it being a taboo word. The phrase is used in informal settings and in the presence of youthful audience that is also part of the speakerââ¬â¢s social network. This acronym is commonest among the youth and has already infiltrated teenagers through electronic media, especially the Internet. The word permeates all social classes but remains widely unaccepted among Christians since its last initial is a taboo word and an expletive. The audience is mainly the youth and the audience is very informal. The use of this word permeates all socioeconomic classes and ages, with some Christians being the exception. This is because Christians consider the use of the word as tantamount to trifling with Godââ¬â¢s name and a transgression of the Third Commandment. The word is commonly used in an informal setting and audience, particularly in online
Monday, January 27, 2020
Marketing Communication Tools for Apple
Marketing Communication Tools for Apple In the past two decates it become a common practice for companies to spend millions and billions of money in advertisement (see Table 1, due to lack of any further evidence the numbers should be taken under suspicion). Most of us think that they spent all this money just to make us buy more and more but is not only that. Their ultimate goal is to make as aware of their presence, they want to gain more and more market share and they also use various methods and ways to attract new customers that they have not yet consider them as an option. In order to do that they have to use some tools and means. These tools are known as Marketing Communication Tools and they consist from five principles -also known as marketing communication mix- advertising, sales promotion, public relations, personal selling and direct marketing (Armstrong, Kotler, Harker, Brennan, 2009, p398). Not all of the tools are been used from the companies, some of them are used less some of them more. This is dependable on the strategy the company wants to follow, at this assignment I will try to critically assess and evaluate two key marketing communication tools that Apple Inc. uses. Apple Inc. founded in 1976 and is one the largest corporation across the world that designs computers, electronics and computer software. It became known by been one of the first companies to mass produce and sell Personal Computers, in 1976 Apple 1 and in 1977 Apple II. Since then they become one of the leading companies both in innovation and sales this is the reason why I choose this particular brand in my assignment. One of the most common marketing tools used by Apple Inc. is direct marketing and as Chris Fill (2005, 4th) defines the companies level in his book Apple Inc. is a type four hybrid company. This means that they see direct marketing as brand vehicle and use direct marketing to exploit market space opportunities (Chris Fill 2005, 4th, p.738). The main tool they use for their strategy is the internet and web-mail since the evolution of technology helps direct marketing to prosper and grow. Apple Inc. exploited that by using huge storage databases to keep track of their customers data and preferences. Their main goal is to build a strong and long-term relationship with their customers by forming a community and to define the word I used I mean dedicated customers that follow Apple Inc. products blindly. This growing community is the power of company; it consisted by dedicated customers that are tied to the company mainly for sentimental reasons slowing rising as a cult. Even if the products sometimes do not meet their expectations or the products are left to die from the company they still follow them as a cult current slowly rising. As an example we can relate to that cult is the Abandoned Apple Newton Brand Community as explained at Albert M. Muniz Jr and Hope Jensen Schau research Religiosity in the Abandoned Apple Newton Brand Community published in the Journal of Consumer Research mentioning how customers off different brands turn their favorite brands into a religion and giving the products supernatural and magical motifs because they believe they are consisted from some kind of magic and will survive through time and at some point they even might rise again like the phoenix from the ashes. From a consumer point of view their strategy is not as effective as it could be; mainly because direct marketing should be more about feedback and customer profile based. From that prospective they should focus more on how they can use effectively their recourses to be more customer-friendly and diverse, they need to give you the opportunity to feedback and give your own advices, after all this are a way of saying to the customer that you care about his opinion and the customer feel that they contribute to their favorite brand. In 2001 Apple Inc. decided to add one more communication tool missing so far from their arsenal, as a result from that they launched their very own retail stores aiming to get higher market share and to bring joy to millions of dedicated customers around the globe. At this moment Apple Inc. counts 324 stores around the world, their philosophy is simple, they want customers to be able to found everything around their technology in one store. The goal is simple, the company tries to be more diverse more interactive and more two-way communication with their customers, this is what personal selling is all about this is what they aimed at. They want existing customers to interact with new customers and sales personnel to interact with both of them. This is the way they make their bond with the dedicated customers even stronger, due to human interaction and tow-way communication the customers do not only attach to the brand but they evolve a special relationship with the personnel that serves them in a way that the selling personnel influence the buying decision of the customer and the customer has someone that knows what his needs and wants are. Personal selling is a great way to learn about what your customers think for your brand, because is a two-way communication and the feedback is faster than from the one you have with research or direct marketing. Is more specific, more consumer-oriented and more flexible than other communication tools but not without a cost. The main weakness is the high cost, the cost for each contact is very high and thus less time consuming methods should be introduced and used for each customer from the sales manager, as an example Germanos ( http://www.e-germanos.gr/ the pioneers in phone selling in Greece) has evolved a very effective and less time consuming model of personal selling, it is called the 5 minutes rule in which each sales personnel has 5 minutes to identify the customer, identify their needs, propose, take him to the counter and closure. Additionally there is always the possibility of misunderstanding due to the human factor involved in the whole process although human factor is a n important part of this process is also the one part that sometimes causes most of the problems the reasons may vary from cultural and religion beliefs to differences in the social status. As a conclusion after doing research for the strategy that Apple Inc. uses we came across equivocal results, despite Apple Inc. market share status (one of the pioneers at their market) and their total revenue their main goal is their loyal customers, perhaps giving more attention on building stronger and life-lasting relationships with their existing customers than introducing the company to new customers. We cannot get a clear conclusion if their strategy is either bad or good, the only thing we can assume is that what they do, they do it to keep the brand image at a level to justify that their brand is for the few and not for the many. Bottom line despite their strategy or their agenda we need to respect Apple Inc. but always have in mind that we need to be critical and analyze everything to see the hidden truth and what is going on behind the scenes. At the end I want to include a part of an interview given in the September of 2010 from the founder of Accer Inc. , Stan Shih, Apple has to be respected. He said that the company and CEO has always been using a different strategy in the computer industry. According to Shih, Apple is looking for revolution, while other PC brands are evolving naturally.
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